Intermediateapplied

AI for Email & Outreach

Practical course on using AI in email marketing and cold outreach: personalized cold emails, follow-up sequences, A/B testing subject lines, CRM integration, results analysis, and LinkedIn outreach. Real prompts with conversion examples.

4modules

10lessons

220 mintotal time

Entrepreneurs, marketers, and sales managersaudience

Module 1

Cold Email Fundamentals

Cold email anatomy, AI-powered personalization at scale, and GDPR/CAN-SPAM compliance.

Cold Email Anatomy

Structure of a high-converting cold email: subject, opener, value prop, CTA, and compliance.

20 min

Personalization at Scale with AI

Research-driven personalization: using LinkedIn, company news, and recent posts as input for Claude.

25 min

Subject Lines: Psychology and A/B Testing

Subject line psychology (curiosity, specificity, urgency), generating 10 variants, and an A/B testing framework.

20 min

Module 2

Sequences & Follow-ups

Multi-step email cadences, follow-ups that add value, and pre-emptive objection handling.

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AI for Email & Outreach

Cold Email Fundamentals

Sequences & Follow-ups

LinkedIn & Multichannel Outreach

Analytics & Optimization