Intermediateapplied

AI for Email & Outreach

Practical course on using AI in email marketing and cold outreach: personalized cold emails, follow-up sequences, A/B testing subject lines, CRM integration, results analysis, and LinkedIn outreach. Real prompts with conversion examples.

4modules

10lessons

220 mintotal time

Entrepreneurs, marketers, and sales managersaudience

Module 1

Cold Email Fundamentals

Cold email anatomy, AI-powered personalization at scale, and GDPR/CAN-SPAM compliance.

Cold Email Anatomy

Structure of a high-converting cold email: subject, opener, value prop, CTA, and compliance.

20 min

Personalization at Scale with AI

Research-driven personalization: using LinkedIn, company news, and recent posts as input for Claude.

25 min

Subject Lines: Psychology and A/B Testing

Subject line psychology (curiosity, specificity, urgency), generating 10 variants, and an A/B testing framework.

20 min

Module 2

Sequences & Follow-ups

Multi-step email cadences, follow-ups that add value, and pre-emptive objection handling.

Building Multi-step Email Sequences

Day 1/3/7/14 cadence, bump and break-up emails, varying the angle per touchpoint.

25 min

Follow-up Without Being Annoying

Adding value in each follow-up, referencing previous interaction, knowing when to stop.

20 min

Handling Objections in Email

Pre-handling 'too busy / wrong person / already have a solution' before they're raised.

20 min

Module 3

LinkedIn & Multichannel Outreach

LinkedIn DMs and email in tandem: optimizing connection requests, InMail templates, and channel coordination.

LinkedIn Outreach with AI

Connection requests, DMs and InMail with AI: profile-based personalization and note optimization.

25 min

Multichannel Outreach: Email + LinkedIn + Phone

Coordinating channels, selecting channels by persona, avoiding double-outreach confusion.

25 min

Module 4

Analytics & Optimization

Interpreting email metrics, diagnosing low performance, and integrating AI with your CRM.

Email Analytics: Metrics and Diagnosis

Open/reply/click rates, diagnosing low performance (subject vs body vs timing), industry benchmarks.

20 min

AI and CRM: Data Enrichment and Automation

Using AI to enrich CRM contacts, auto-generate call notes, and summarize email activity for sales handoffs.

20 min