AI for Email & Outreach · Lesson 1
Cold Email Anatomy
Structure of a high-converting cold email: subject, opener, value prop, CTA, and compliance.
Practical exercise
What to do after this lesson
Write a cold email to one real prospect using the lesson's structure. Check it for compliance.
Ready-to-use prompt
Template for this lesson
Copy and adapt to your context. Text in angle brackets should be replaced.
Write a cold email: Recipient: [NAME, TITLE, COMPANY] Product/service: [DESCRIPTION] Client pain: [PROBLEM] Structure: subject + opener + value prop + CTA Max 80 words, professional tone.
Common mistakes
What people get wrong
Writing about yourself in the first three sentences. The recipient wants to know what you'll give them — not who you are.
Pro tips
What works but no one documents
Ask AI to write the email in third person, then rewrite in first person — compare the tone. The second version is usually more alive.