AI for Email & Outreach · Lesson 2
Personalization at Scale with AI
Research-driven personalization: using LinkedIn, company news, and recent posts as input for Claude.
Practical exercise
What to do after this lesson
Find 5 potential clients on LinkedIn, collect their triggers, and generate personalized openers for each.
Ready-to-use prompt
Template for this lesson
Copy and adapt to your context. Text in angle brackets should be replaced.
Recipient data: - Name: [NAME] - Title: [ROLE] - Company: [NAME] - Trigger: [DETAIL from LinkedIn/news] Write 3 opener variants (1 sentence each) — specific, no clichés.
Common mistakes
What people get wrong
Using too vague a trigger ('saw your profile'). The more specific the detail, the higher the reply rate.
Pro tips
What works but no one documents
Ask AI to find 'hidden connections' between the recipient's activity and your product — sometimes non-obvious angles work best.